• LLUL-GLOW_RED
    In Stock Sale!

    Looter Lure – Ultra Light – 2.25″ – 3/8OZ

    The Ultra-lite is a premium silver lure that utilizes our fiber-optic Looter Laser!
    The Ultra-lite #4 measures 2-1/4 inches and weighs 3/8oz. They are perfect for freshwater, saltwater, and ice fishing! A must have for any fisherman’s tackle box.

    $8.99
  • LLUL-3-RED
    In Stock Sale!

    Looter Lure – Ultra Light – 2″ – 1/4oz

    The Ultra-lite is a premium silver lure that utilizes our fiber-optic Looter Laser! The Ultra-lite #2 measures 2 inches long and weighs 1/5 oz. They are perfect for freshwater, saltwater, and ice fishing! A must have for any fisherman’s tackle box.

    $8.99$10.99
  • LLJ-2-CHT
    In Stock Sale!

    Looter Lure – Looter Jig – 1-5/8 – 1/8oz

    Looter Jigs have the same premium silver stamped brass as the Original Looter Lures, so they will hold their shine in the water! Fish are crazy for Looter Jigs, so they are a must have for your tackle box!

    Original price was: $8.99.Current price is: $6.99.
  • Looter-Lure-Looter-Jig-158-14-Gold-1
    In Stock Sale!

    Looter Lure – Looter Jig – 1-5/8in – 1/4oz

    Looter Jigs have the same premium silver stamped brass as the Original Looter Lures, so they will hold their shine in the water! Fish are crazy for Looter Jigs, so they are a must have for your tackle box!

    Original price was: $9.59.Current price is: $8.99.
  • Looter-Lure-Looter-Jig-15-18-Gold
    In Stock Sale!

    Looter Lure – Looter Jig – 1.5in – 1/8oz

    Looter Jigs have the same premium silver stamped brass as the Original Looter Lures, so they will hold their shine in the water! Fish are crazy for Looter Jigs, so they are a must have for your tackle box!

    Original price was: $8.99.Current price is: $7.99.
  • Savage_Gear-Switch_Blade-3986-Pink_and_Purple
    In Stock

    Savage Gear – 3/16oz – Minnow Switch Blade

    A dual-action blade lure, with unique action and style. When tied onto the snap attached behind the gill plate, the lure will vibrate and flash on retrieve, and glide to the bottom when paused. When the line tie in the head is used, the lure will run high and flutter like a spoon on the retrieve. With both of these actions, it is a versatile search bait, equally as effective in both deep and shallow water – can be worked deep or shallow, in rivers, lakes, and even Saltwater. A super versatile lure, with a very special action that triggers strikes from just about any predator fish. Great for Bass, Walleye, Trout and many saltwater species.

    $8.99
  • Venum_Lures-Vibra_Maxx-58-Red_Shad
    In Stock

    Venom Lures – 5/8oz – Vibra-Max – Blade Bait

    Rod-thumping vibration and eye-catching flash are what make our VibraMax Blades the most sought after blade baits on the market.  Holographic paint that reflects light at all angles give multiple species of fish an easy target.  No need to swap out the hooks either, we already use best-in-class extra-sharp triple grip black nickel hooks.  Great for jigging, casting, and trolling for lake trout, walleye, saugeye, bass, crappie, and so many more species!

    $7.99
  • Steelshad-3-8oz-Original-Sexy_Shad
    In Stock

    SteelShad – 3/8oz – Original

    The Original SteelShad® 3/8 oz. Our best selling silver blade bait is a go to for imitating dying bait fish. Original SteelShad lures are 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and feature two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

    $10.99
  • Steelshad-1-4oz-Mini-Tennessee_Shad
    In Stock

    SteelShad – 1/4oz – Mini Series

    The SteelShad® Mini 1/4 oz. blade bait in our Kentucky Shad pattern is 1 3/4 inches long, made from durable stainless steel with a molded lead weight, and feature two #12 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

    $12.99
  • Steelshad-1-4oz-Mini-Glow_Silver
    In Stock

    SteelShad – 1/4oz – Mini Series – Glow

    The SteelShad® Mini 1/4 oz. is 1 3/4 inches long, made from durable stainless steel with a molded lead weight, and feature two #12 VMC Permasteel hooks that are coated for both fresh and salt water fishing. SteelShad’s glow effect is instantly charged by sunlight or any other light source. During the day, each lift of your rod will allow the natural sunlight to provide a long lasting luminescent charge to keep the lures glowing below the waters surface. During low light or nighttime conditions, the quick use of a flashlight can be used to recharge the lures between casts.

    $14.99
  • Steelshad-1-2oz-Heavy-Glow_Green
    In Stock

    SteelShad – 1/2oz – Heavy Series

    The SteelShad® Heavy Series 1/2 oz. blade bait in Glow Green is 2 1/4 inches long, made from durable stainless steel with a molded lead weight, and features two #8 VMC Black Nickle hooks and line clip. SteelShad’s glow effect is instantly charged by sunlight or any other light source. During the day, each lift of your rod will allow the natural sunlight to provide a long lasting luminescent charge to keep the lures glowing below the waters surface. During low light or nighttime conditions, the quick use of a flashlight can be used to recharge the lures between casts.

    $11.99
  • Lunkerhunt-MS01-Microspoon-Feeding
    In Stock

    Lunkerhunt – Micro Spoon – 1/8oz

    4-PACK

    Designed using high quality components, these micro spoons feature a natural quality finish and feathered hook that mimics baitfish. They are heavy enough for long casts yet light enough to generate a subtle high flutter action. Lunkerhunt Micro Spoons come four to a pack. A great value and must have for every tackle box.

    • High quality components
    • High value perception
    • Targets multiple fish species
    • Feathered trebles
    • 1/8oz
    $8.99
  • Lunkerhunt-RS106-Rattle_Spud-SilverRed
    In Stock

    Lunkerhunt – Rattle Spud – 3/16oz

    SHAKE RATTLE AND ROLL

    The Rattle Spud is a small jigging spoon with a lot of noise. It features: loud water-tight glass rattles, multi-faceted surfaces that reflect light, a bottom heavy design to avoid tangles, and feathered trebles that pulse as the Spud cuts through the water.

    • Diamond like cuts catch light from multiple angles
    • Loud glass rattle
    • Hand tied feather and mylar trebles
    • High quality components
    • Available in various sizes
    $5.99
  • Lunkerhunt-KNJG2005-Knocking_Jig-Perch
    In Stock

    Lunkerhunt – Knocking Jig – 5/8oz

    KNOCK, KNOCK

    If you are looking for something different, Lunkerhunt has you covered! Our all New Lunkerhunt Knocking Jig is a spoon style vertical jigging bait that will separate and knock together when jigging creating a sound and action that no fish can resist.

    $6.99
  • Lunkerhunt-HATCH01-Hatch_Natural-Common_Shiner
    In Stock

    Lunkerhunt – Hatch Natural – 15/16oz

    NATURAL SERIES

    The Lunkerhunt Hatch Natural™ features a new technology that brings lead to life. The Hatch Natural is 2 inches in length and weighs 15/16 oz. It has a shad profile that simply catches fish.

    The Hatch Natural is a fast sinking bait that excels in heavy current, deep water, when fish are suspended and when long casts are required. The Hatch Natural has a subtle swimming action and an equally subtle presentation that generate strikes. When they do, two sticky strong treble hooks will help you land the fish.

    • Weight: 15/16 oz
    • Length: 2in
    • Ultra realism
    • Shad profile
    • Fast sinking
    • High quality hooks
    • Proven fish catching design
    • Double treble
    $7.59
  • Lunkerhunt-IG03-Icy_Glide-Firetiger_Glow
    In Stock

    Lunkerhunt – Icy Glide – 1/8oz

    GLOW PAINTED

    The Lunkerhunt Icy Glide has a little bit of flash and a whole lot of fish-catching action. At 1-1/8 inches long and weighting 1/8 oz, it is the perfect size for both panfish and gamefish species. Hard water anglers can glide it through the water column or pound silt with it to draw fish in. A single “cyclops” eye presents a bold target for fish to home in on, while bladed arms provide that subtle flash and vibration that drives fish crazy.

    • Wing blade attractors
    • Glow paint
    • Cyclops eye
    • Vertical Jig
    • Blood red treble hook
    • 1 1/8 inches long
    • Size 14 hook, 1/8oz
    $5.19
  • Lunkerhunt-SBLADE04-Lunker_Blade-Jumbo
    In Stock

    Lunkerhunt – Blade – 1/2oz

    BLADE BAIT

    The Lunker Blade is an innovative blade style bait with adjustable line tie positions that allows it to be fished vertically in open water or ice fishing along with casting and retrieving. The wobbling action and vibration it creates in the water will drive fish nuts!

    • Available in 1/4oz, 1/2oz (Coming Soon)
    • Length: 1.5in and 1.75in (Coming Soon)
    • Vibrating action
    • Premium sticky sharp hooks
    • Made of brass and lead
    • 1 piece per pack
    $6.39
  • Lunkerhunt-BEJ308-Big_Eye_Tail_Spin-Gilly
    In Stock

    Lunkerhunt – Big Eye Tail Spin – 1/2oz

    SEE THEM COMING

    You’ll look just as shocked when you see everything this little guy has to offer! Glow-in-the-dark patterns, an enticingly bladed tail, sharp heavy-weighted short shank hooks, and a pair of thunderstruck wide eyes that bring everything together. The Lunkerhunt Big Eye Tail Spin has it all, making it an effective feature-heavy little lure that’s easy to target and excels in the water. Ideal for both vertical jigging or extra long casts to schooling fish, once you see it in action both you and the fish will be hooked.

    • Available in 1/4oz, 3/8oz and 1/2oz
    • Jigging tail spin
    • Premium bearing swivel
    • Sharp short shank hooks
    • Lots of flash and vibration on the lift and fall
    • Compact mini profile
    • Large eye attractor
    $5.95
  • Piscifun-Inline_Reel-Black_Red-LH
    In Stock

    Piscifun – ICX Carbon – Inline Reel

    Magnetic Drop System – Innovative application of magnetic brakes to micro-adjust the speed of fishing line decline. The powerful drag force is formed by 7 neodymium magnets – Piscifun ice fishing reel provides a smooth drop!

    Lighter & Stronger – The frame of ICX Carbon ice fishing reel is made of carbon fiber material, the unique formula loses weight and increases to overall sensitivity. Ensures toughness and durability needed in the harsh winter environment.

    Dual-mode Trigger – The innovative trigger design allows 2 different adjustments for inline ice fishing reel. Pull the trigger for on demand free-spool. And release to stop or simply push the trigger forward to lock in free-spool mode.

    CNC-Machined Spool – ICX Carbon inline ice fishing reel finely carved aluminum alloy spool is lighter, stronger and features an aggressive aesthetic design.

    High Performance – 8+1 bearings and high-quality brass gears are the “spokespersons” of the mechanical structure of this fishing reel. The Piscifun ICX Carbon inherits Piscifun’s pursuit of quality. The perfect inline reel for targeting those winter slabs!

    $69.99
  • Bobby_Garland_Crappie_Baits-Slab_Slayer-Mo_Glo-Sunset
    In Stock

    Bobby Garland – Mo’ Glo – Slab Slay’R

    The perfect combination of a solid body and a thin spear-tail for enticing crappie.

    $6.79
  • Lindy-Glow_Streak-Chrome_Black
    In Stock

    Lindy – Glow Streak

    The Lindy Glow Streak is a revolutionary rippin’ style lure which is equally effective through an ice hole or cast into open water. The Glow Streak has a built-in slot for insertion of a light stick that illuminates the lure in the 12 available color patterns making the lure easy for gamefish of all species to find. The Glow Streak is designed in two sizes, a 2-inch, ½-oz. version and a 2.5-inch, 5/8-oz. bigger brother. Both sizes swim like a vulnerable minnow when ripped and return to center on the drop making it equally effective when vertically jigged or cast to waiting walleyes. Each Glow Streak comes with a light stick removal tool and three light sticks that will last for 6-8 hours.

    $9.99
  • Haat-Signature_Series-Medium_Heavy_Casting_Rod-45
    In Stock

    HAAT – 45″ – Medium Heavy – Ice Casting Rod

    The 45″ medium-heavy baitcaster is one of the most durable and toughest rods available for ice fishing. If you are targeting giant pike, sturgeon, catfish or world-class trout, this rod will be essential for your arsenal. The longer cork handle is crucial for giving you plenty of space to apply muscle when fighting some of the biggest freshwater fish through the ice. If you are jigging, dead sticking or using it for a live bait rig, the 45MHS thick tapered blank will give you the rod strength needed to land your next trophy fish.

    $139.99
  • Haat-Signature_Series-Black_Beauty_Jigging_Rod-31
    In Stock

    Haat – 31″ – Black Beauty Jigging Rod

    The Black Beauty is a 31″ medium power spinning rod that was built to take on crappie, perch, bass and average sized walleye. This shorter rod is perfect for finesse jigging out of hubs and has a solid backbone for hooksets with a sensitive tip to feel the lightest of bites. Our composite glass blanks increase flexibility to absorb head shakes resulting in less break off’s with light line and spit hooks. This will quickly become your go-to jigging rod!

    $123.99
  • Atlas-Mikes-UV_Enhanced_Lunker_Gel_Scent
    In Stock

    Atlas-Mikes – UV Enhanced Lunker Gel Scent

    Atlas Mike’s UV Lunker Gel Scent comes from over 25 years of testing and research. Our special blend of concentrated scents, flavors and amino acids combined with our Super Sticky formula creates a powerful fish attractant. The addition of UV has the ability to attract fish from greater distances. The UV flash draws them close, the scent entices them to bite! Apply directly to lures, spinners, plastic baits, tube jigs, etc. and you will notice the results immediately. Super Sticky formula holds on lures and baits longer, resulting in more strikes and fish! Effective in both freshwater and saltwater. 

    $7.99