• Piscifun-Inline_Reel-Black_Red-LH
    In Stock

    Piscifun – ICX Carbon – Inline Reel

    Magnetic Drop System – Innovative application of magnetic brakes to micro-adjust the speed of fishing line decline. The powerful drag force is formed by 7 neodymium magnets – Piscifun ice fishing reel provides a smooth drop!

    Lighter & Stronger – The frame of ICX Carbon ice fishing reel is made of carbon fiber material, the unique formula loses weight and increases to overall sensitivity. Ensures toughness and durability needed in the harsh winter environment.

    Dual-mode Trigger – The innovative trigger design allows 2 different adjustments for inline ice fishing reel. Pull the trigger for on demand free-spool. And release to stop or simply push the trigger forward to lock in free-spool mode.

    CNC-Machined Spool – ICX Carbon inline ice fishing reel finely carved aluminum alloy spool is lighter, stronger and features an aggressive aesthetic design.

    High Performance – 8+1 bearings and high-quality brass gears are the “spokespersons” of the mechanical structure of this fishing reel. The Piscifun ICX Carbon inherits Piscifun’s pursuit of quality. The perfect inline reel for targeting those winter slabs!

    $69.99
  • Dream_Fishing-Finess_Worm-4-Purple_Silver_Powder
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    Dream Fishing – Finess Worm

    Slim gradually tapering worm, this subtle action bait can be rigged in a variety of ways and is one of the most fish-catching finesse baits ever produced.

    Made with our unique formula, these plastic baits molded here in Canada are eco friendly and made for multiple number of species.  In addition to the ultra realistic movements, we add fish attracting scents directly into the molding process.

    $5.99
  • Bobby_Garland_Crappie_Baits-Slab_Slayer-Mo_Glo-Sunset
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    Bobby Garland – Mo’ Glo – Slab Slay’R

    The perfect combination of a solid body and a thin spear-tail for enticing crappie.

    $6.79
  • Lindy-Glow_Streak-Chrome_Black
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    Lindy – Glow Streak

    The Lindy Glow Streak is a revolutionary rippin’ style lure which is equally effective through an ice hole or cast into open water. The Glow Streak has a built-in slot for insertion of a light stick that illuminates the lure in the 12 available color patterns making the lure easy for gamefish of all species to find. The Glow Streak is designed in two sizes, a 2-inch, ½-oz. version and a 2.5-inch, 5/8-oz. bigger brother. Both sizes swim like a vulnerable minnow when ripped and return to center on the drop making it equally effective when vertically jigged or cast to waiting walleyes. Each Glow Streak comes with a light stick removal tool and three light sticks that will last for 6-8 hours.

    $9.99
  • Haat-Signature_Series-Medium_Heavy_Casting_Rod-45
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    HAAT – 45″ – Medium Heavy – Ice Casting Rod

    The 45″ medium-heavy baitcaster is one of the most durable and toughest rods available for ice fishing. If you are targeting giant pike, sturgeon, catfish or world-class trout, this rod will be essential for your arsenal. The longer cork handle is crucial for giving you plenty of space to apply muscle when fighting some of the biggest freshwater fish through the ice. If you are jigging, dead sticking or using it for a live bait rig, the 45MHS thick tapered blank will give you the rod strength needed to land your next trophy fish.

    $139.99
  • Haat-Signature_Series-Black_Beauty_Jigging_Rod-31
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    Haat – 31″ – Black Beauty Jigging Rod

    The Black Beauty is a 31″ medium power spinning rod that was built to take on crappie, perch, bass and average sized walleye. This shorter rod is perfect for finesse jigging out of hubs and has a solid backbone for hooksets with a sensitive tip to feel the lightest of bites. Our composite glass blanks increase flexibility to absorb head shakes resulting in less break off’s with light line and spit hooks. This will quickly become your go-to jigging rod!

    $123.99
  • Savage_Gear-Burbot_Ribbon_Tail-10-Walleye
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    Savage Gear – 14″ – 3D Burbot

    Big Pike and Musky LOVE Burbot ! A Superb realistic burbot imitation that can be fished trolling or casting! 3D Scanned details and incredible swimming action will fool even the wariest predator fish to go for the kill! The detailed pectorial side fins move with erratic motion, while the tails eellike action is super enticing at the same time – just like a burbot swimming suspended midwater, even the small whisker under the chin, vibrates with micro movement as the lure glides through the water. The inside harness is designed so the lure can either be rigged as a line through, with an ABS line through tube or with the fixed clip release rig, to ensure less lost fish and less damage to the lure, from the sharp teeth from the Pike and Musky during the fight. The Lure is balanced, so it swims, gliding forward and downwards with the perfect characteristic Burbot profile. From the “small” 25cm, to the perfect 36cm all-rounder and the giant 50cm this is your new magic tool to lure the giant Pike & Musky.

    $27.99
  • Savage_Gear-Alien_Eel_v2-Black_Orange
    In Stock

    Savage Gear – 12″ – Alien Eel v2

    The special shaped tail of Savage Gear’s Alien Eel ensures a deadly slowntail-kicking action on the retrieve, driving big predatory fish insane. The enticing side fins vibrate and draw even more aggressive strikes. This lure can be fished very slow or at higher speeds with stops and jerks. It’s steel thru-wired design maximizes strength and durability. Simply cast out, let it sink to the desired depth, retrieve, and hang on.

    $16.99
  • Savage_Gear-Burbot_Ribbon_Tail-10-Firetiger
    In Stock

    Savage Gear – 10″ – 3D Burbot

    Big Pike and Musky LOVE Burbot ! A Superb realistic burbot imitation that can be fished trolling or casting! 3D Scanned details and incredible swimming action will fool even the wariest predator fish to go for the kill! The detailed pectorial side fins move with erratic motion, while the tails eellike action is super enticing at the same time – just like a burbot swimming suspended midwater, even the small whisker under the chin, vibrates with micro movement as the lure glides through the water. The inside harness is designed so the lure can either be rigged as a line through, with an ABS line through tube or with the fixed clip release rig, to ensure less lost fish and less damage to the lure, from the sharp teeth from the Pike and Musky during the fight. The Lure is balanced, so it swims, gliding forward and downwards with the perfect characteristic Burbot profile. From the “small” 25cm, to the perfect 36cm all-rounder and the giant 50cm this is your new magic tool to lure the giant Pike & Musky.

    $20.99
  • Seaguar-Flippin_Braid-50lb_Black
    In Stock

    Denny Brauer FLIPPIN’ Braid

    You’ll quickly notice that Seaguar Flippin’ Braided Line is completely black in color. Bass fishing legend Denny Brauer helped design this line and he wanted it this way so it would blend in with the surroundings when fishing thick wood and grass.

    It’s also made using 8 ultra-thin strands weaved together in order to provide anglers with a smaller diameter without compromising strength.

    $33.99
  • Seaguar-Invisx-Fluorocarbon
    In Stock

    Seaguar – Invizx 100% Fluorocarbon

    SOFT & EASY TO CAST

    Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It’s virtually invisible, with advanced hook-setting power, smooth casting and great knot strength.

    $24.99$29.99
  • Atlas-Mikes-UV_Enhanced_Lunker_Gel_Scent
    In Stock

    Atlas-Mikes – UV Enhanced Lunker Gel Scent

    Atlas Mike’s UV Lunker Gel Scent comes from over 25 years of testing and research. Our special blend of concentrated scents, flavors and amino acids combined with our Super Sticky formula creates a powerful fish attractant. The addition of UV has the ability to attract fish from greater distances. The UV flash draws them close, the scent entices them to bite! Apply directly to lures, spinners, plastic baits, tube jigs, etc. and you will notice the results immediately. Super Sticky formula holds on lures and baits longer, resulting in more strikes and fish! Effective in both freshwater and saltwater. 

    $7.99
  • Cude-Titanium_Bonded-Clipper
    In Stock

    Cuda – Titanium Bonded Clipper

    he Cuda Freshwater Line Clipper is not only a quick and easy line cutting solution to have in your tacklebox, but a multifunctional powerhouse to handle a wide range of tasks. Featuring an integrated line pick, wire wrapper, jig eye cleaner, and diamond grit hook sharpener in addition to the cutting jaws, there is more than meets the eye when it comes to the Freshwater Line Clipper. Everything is also titanium bonded and centered around the Cuda scale pattern handle, making the overall durability and grip-security exceptional. The patented titanium bonding process also provides incredible corrosion and adhesive resistance, while at the same time making the components 3x harder than untreated stainless steel. This way, the edges on all the components will endure through not only the roughest conditions, but through the ultimate test of time.

    $13.99
  • Cuda-Titanium_Bonded-Fillet_Knife
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    Cuda – Titanium Bonded Fillet Knife w/Sheath

    The Cuda 7″ Freshwater Fillet Knife with Sheath are two essential pieces of gear for any serious fisherman. Featuring a robust, corrosion resistant blade made of German 4116 Steel with a precision ground edge, the Fillet Knife is perfect for steaking salmon or filleting freshwater bait and fish. To compliment the sturdy blade, the handle features our signature non-slip Cuda scale pattern handle so you can maintain a firm grip in all conditions. The included sheath also boasts commendable features of its own, such as the reversible belt loop for a right or left side fit and water drainage hole. Together, these two items will help take your fishing game to the next level.

    $22.99$25.99
  • Zman-SlingBladeZ-Spot_Remover
    In Stock

    Zman – 3/4oz – Spinnerbait – Willow Colorado

    When Bassmaster Classic and Forrest Wood Cup champion–and spinnerbait aficionado–Luke Clausen set out to design a superior spinnerbait, no expense was spared in the design process or sourcing of materials. The unique StabilTrack™ head was 3D modeled with painstaking detail to offer a lifelike profile, low center of gravity, belly groove, and side fins that offers a realistic look while tracking straight and virtually eliminating rolling that plagues other spinnerbaits. A custom light-wire 17-7 stainless steel LiveWire™ frame offers excellent vibration without sacrificing durability, and a 5/0 O’Shaughnessy bend VMC hook is sticky sharp and shaped perfectly for a high hookup ratio. Finished off with custom blades, a wire trailer keeper, 100% silicone skirts hand tied with copper wire, and detailed multi-color paint schemes, the SlingBladeZ is a super premium spinnerbait without a premium price tag!

    $10.19
  • Zman-SlingBladeZ-DW-Mouserat
    In Stock

    Zman – 3/4oz – Spinnerbait – Double Willow

    The unique StabilTrack™ head was 3D modeled with painstaking detail to offer a lifelike profile, low center of gravity, belly groove, and side fins that offers a realistic look while tracking straight and virtually eliminating rolling that plagues other spinnerbaits. A custom light-wire 17-7 stainless steel LiveWire™ frame offers excellent vibration without sacrificing durability, and a 5/0 O’Shaughnessy bend VMC hook is sticky sharp and shaped perfectly for a high hookup ratio. Finished off with custom blades, a wire trailer keeper, 100% silicone skirts hand tied with copper wire, and detailed multi-color paint schemes, the SlingBladeZ is a super premium spinnerbait without a premium price tag!

    $9.99
  • Rat-L-Trap-SB-57-SB686-Mustard_Craw
    In Stock

    Bill Lewis – MDJ Series – SB-57

    Designed and tested by Major League Fishing angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t be beaten. Built with super thin walls that feature a unique honeycomb construction, the Bill Lewis SB-57 Squarebill produces a fast wobbling action that hunts through shallow water and aggravates fish to bite. It also features a hybrid coffin circuit board lip that increases sensitivity and causes erratic deflections off cover to trigger intense reaction strikes.

    Another key feature of the Bill Lewis SB-57 Squarebill is its internal rattle system that produces a subtle one-knocking noise that is not too loud and not too soft to call fish in dirty water and low light conditions. It is also perfectly weighted for a slower assent so that it stays in the strike zone longer when paused, giving fish more time to bite. Outfitted with premium hardware right out of the package as well, it is armed with two razor-sharp Mustad Triple Grip hooks for a superior hook-up ratio and so that anglers don’t have to waste time and money upgrading hooks. Offered in a selection of custom hand painted colors, the Bill Lewis SB-57 Squarebill is a must-have for every shallow water specialist.

    $11.99
  • Rapala-W9-Glow_Blue_Tiger
    In Stock

    Rapala – Jigging Rap – W9

    Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style off the bottom with unbeatable results. Wide range of sizes is complimented with natural and glow color patterns.

    $10.19
  • Rapala-W5-Bluegill
    In Stock

    Rapala – Jigging Rap – W5

    Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style off the bottom with unbeatable results. Wide range of sizes is complimented with natural and glow color patterns.

    $9.59
  • Rapala-W2-Glow_Blue_Tiger
    In Stock

    Rapala – Jigging Rap – W2

    Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style off the bottom with unbeatable results. Wide range of sizes is complimented with natural and glow color patterns.

    $8.99
  • 6th_Sense-Crush_FLAT_75X-Pumpkinseed_Sunfish
    In Stock

    6th Sense – Crush FLAT 75X

    The 6th Sense CRUSH FLAT 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water for larger finicky fish. The flat sided design creates a unique vibration and rolling action that other crankbaits just cannot match. The FLAT 75X’s bulky body was also engineered to differentiate itself from all other square bills on the market by creating a sizable lure that targets bigger fish in tougher fishing conditions.  Diving up to 5 feet in water depth and fitted with sharp black nickel hooks and oval split rings, these crankbaits simply catch more fish. A premium paint scheme with realistic 3-D gill plates, 3-D eyes, and 3-D scales really brings the entire CRUSH series of baits to life.

    $11.99
  • 6th_Sense-Much_40-Chartreuse_Black_Back
    In Stock

    6th Sense – Munch 40

    Deliberately designed to be different, the Munch shallow crankbait is a must have for any tackle box. Measuring at 60mm (2.5”) and weighing 7/16oz, do not let the size fool you, this is an absolute fish-catcher. The design of the bill gives the Munch a unique wobble unlike any other shallow crankbait. The hard thumping and hunting action of this smaller profile crankbait is what sets it apart from other shallow crankbaits. Diving at a range between 2-3ft, the Munch is perfect for shoreline cover, rocks, grass, and shallow trees. As always, the Munch is equipped with super sharp hooks and premium paint schemes.

    $10.99
  • 6th_Sense-Snatch_70X-Chrome_Black_Back
    In Stock

    6th Sense – Snatch 70X

    The 6th Sense Snatch 70X Lipless Crankbait rips through grass, deflects off rocks, or simply burned in open water for those suspended or schooling fish. The engineered weight distribution system and rattle chamber of the Snatch 70X produce a higher pitched rattle that resonates loudly to attract fish and produces more reaction strikes. The profile design combined with the balanced weighted system give the Snatch 70X the long distance casting capabilities, even in the windiest conditions. The premium paint scheme along with realistic features of the pronounced gill plates, 3-D eyes, and hi-def scale pattern really bring the Snatch Series of lipless crankbaits to life.

    $11.99
  • TNB-Panfish_Pack-Glow-Variety
    In Stock

    TNB – Panfish Variety Pack (Glow)

    If you want to cover all of your bases and have a little bit of everything, the Panfish Pack (Glow) is for you! Ranging from our 1″ Micro Series Baits  to the 2.5″ Spikes (and everything in between), these packs are loaded with 40 pk of the nicest panfish plastics you’ll ever see!

    $5.99